“People who don’t take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.” ― Peter F. Drucker
No risk no gain, goes the old adage. Innovation necessarily implies going for the unknown (a risk), leaving the complacency of the known (another risk). A stationary target is a sitting duck; ditto a non-evolving business. Yet people and firms avoid innovations – they act like risk averse beings.
The proverbial cheese, all know, is anyway going to be exhausted or moved away – a constant drive for betterment is a must. An experimentative mindset, unbound by the limiting nine dots is a blessing.
Actually, once you think in a cool way, you see that much of risk avoidance is laziness. For the one who takes risks, does so with lots of hard work, delving in due diligence, plotting scenarios – safeguarding against all scenarios by intelligent allocation of resources – time, energy, capital, people. Such a slog rarely goes waste, it doesn’t put you in a soup, it actually strengthens a business.
Go, drop anti-innovation inertia.